What are the possibilities of acquiring new customers through YouTube and what are the decisive advantages of the popular video platform for companies?
What are the benefits of YouTube for businesses?
The video platform YouTube was founded in 2005 and has since become the second largest search engine in the world. YouTube now has more than a billion regular users, making it one of the absolute social media heavyweights.
The platform is very popular and the video content created is often shared. Everyone knows YouTube and so it makes sense for companies to use this enormous reach for their own marketing. There are numerous potential customers on social media portals who might want to find out more before buying a product.
Many people watch YouTube videos to solve an existing problem. Clever use of the platform can therefore increase sales by attracting new customers online. In addition, using YouTube is very easy and a user account can be created within minutes.
New customer acquisition through YouTube for companies - how does that work?
How can a company acquire new customers through YouTube? Basically there are two options:
- placing advertisements
- the creation of a YouTube channel to embed videos
With its own YouTube channel, the company has the opportunity to address and inform potential customers. The company can present itself to the outside world and create an identity online to increase visibility. With clever YouTube marketing, it is possible to build trust and reach the target group.
New customer acquisition through YouTube - possible content
So what's the best way to use YouTube for business? First of all - one of the most common mistakes companies make is that YouTube is only used as an advertising platform. In this way, no emotional bond can be built up with potential customers. It is also important that user questions are answered and that new content is regularly posted online.
There are, among others, the following options:
- answering common questions
- Publish tutorials to solve problems
- introduce products
- give a testimonial
- an interview of experts
- Reports on meetings and/or events
As a company, it is best to start acquiring new customers through YouTube immediately
Of course, the website is usually the most important showcase for companies online. But due to the large number of users, YouTube is another and very attractive way to become visible. After all, YouTube is the second largest search engine and a lot can be found with good keyword research.
Many people are much more enthusiastic about video content than about text. In this way, companies can gain a very large competitive advantage with the support of YouTube.
YouTube for Business - Supported by Fanslave
We at Fanslave have great expertise in online marketing. We are a pioneer in social media marketing and can therefore draw on a wealth of experience. We would be happy to work out a strategy plan for successful YouTube marketing with you.
Get in touch with us, we will be happy to answer your questions.