For companies, postings on Instagram, Twitter or Facebook are an important way to get in touch with their target group. It depends on the right social media strategy: Which topics are particularly well received in the last quarter of the year and when should they be posted?

What topics are suitable for postings in autumn?

The most important topic for postings in autumn is definitely health. In addition, there is everything that has to do with wellness and cosiness. From candles and tea to books and series to board games and bath bombs, everything that makes staying at home nicer can be marketed in a great way. Halloween and Thanksgiving will be added as special content occasions in October.

When winter comes, companies should focus primarily on Christmas. As early as November and the end of October, the celebration of love is the number one marketing topic. Suitable topics for social media posts include gifts, Christmas recipes, Advent calendars and Christmas decorations.

Finding the right time for social media promotion

The new content for the late year needs to be released at the right time. On most social networks, it's best to post early in the morning when people first go online. Most users have other free times in their appointment calendars around lunchtime and between 4 p.m. and 5 p.m. Important: If your social media promotion is aimed at an audience from several time zones, spread the postings around the clock.

When to post also depends on the network. Instagram users also like to check the platform between 7 p.m. and 9 p.m., while Twitter has the most users in the early hours of the morning. It's completely different with LinkedIn: It's less about topicality and more about relevance. In this way, an older but high-quality post can also achieve great success. What all networks have in common is that activity is lowest on Saturdays.

To find an effective social media strategy for your brand, the first thing you should do is experiment and analyze past posts. You can use tools such as Insights (Instagram) or Analytics (Twitter) to determine the most successful postings on your channel. Then check the times at which you put them online and use them as a guide.

Develop an efficient social media strategy

The right social media strategy primarily includes adapting the content to current topics. In the run-up to Christmas, for example, sweepstakes are very popular. To do this, the participants have to carry out certain reactions such as liking, commenting or following. Such reactions give the algorithm a signal that the post is highly relevant. As a result, it is displayed to even more users and thus increases the reach of the company.

The range can also be increased by providers such as Fanslave. You can buy followers and reactions here since 2011, so that the masses perceive your brand as trustworthy faster. The offer from Fanslave helps small companies in particular to successfully start social media promotion.